SDR / BDR / Appointment Setter

Sales Development Representative (SDR) / BDR - Outbound Sales & Appointment Setting

Position Type: Full-Time, Remote

Working Hours: U.S. Business Hours

About the Role

At Pavago, one of our clients is hiring a Sales Development Representative (SDR) / Business Development Representative (BDR) / Appointment Setter to generate qualified sales opportunities through outbound prospecting and appointment setting.

This is a hands-on outbound sales role focused on cold calling, email outreach, LinkedIn prospecting, lead qualification, follow-up, and meeting generation.

You'll research prospective companies and decision-makers, start conversations with potential customers, communicate the company's value proposition, qualify interest, handle objections, and book qualified meetings for the sales team.

If you're comfortable with outbound outreach, motivated by targets, and enjoy turning cold prospects into sales conversations, this role is a strong fit.

What You'll Own

Outbound Prospecting & Lead Generation

Conduct outbound prospecting through cold calls, email, LinkedIn, and other channels

Research prospective companies, accounts, and decision-makers

Identify relevant prospects based on established targeting criteria

Personalize outreach based on prospect needs and business context

Maintain consistent outbound activity to generate new sales opportunities

Cold Calling & Prospect Engagement

Make outbound calls to prospective customers

Clearly communicate the company's value proposition

Build rapport and generate interest with cold prospects

Handle common objections confidently and professionally

Ask effective questions to understand prospect needs

Move interested prospects toward a qualified sales conversation

Lead Qualification & Appointment Setting

Qualify prospects based on established criteria

Determine whether opportunities are appropriate for the sales team

Schedule qualified meetings, discovery calls, or demos

Ensure Account Executives receive relevant context before meetings

Maintain appointment quality, not just meeting volume

Follow-Up & Pipeline Management

Follow up consistently with prospects across multiple touchpoints

Keep leads engaged until they are ready for the next step

Maintain accurate prospect and activity records in the CRM

Update lead statuses, notes, follow-ups, and meeting outcomes

Ensure qualified opportunities do not fall through the cracks

Performance & KPI Management

Work toward defined prospecting and appointment-setting targets

Track outbound activity and meeting generation

Maintain consistent outreach volume and follow-up discipline

Monitor response and conversion performance

Continuously improve messaging and objection handling based on results

1+ years of experience in SDR, BDR, appointment setting, telemarketing, outbound sales, or a similar role

Hands-on experience with outbound prospecting

Comfortable making cold calls and speaking with prospective customers

Strong spoken and written English

Strong communication and objection-handling skills

Ability to qualify prospects and book sales meetings

Experience with CRM and prospecting tools preferred

Strong organization and follow-through

Self-motivated and comfortable working toward activity and performance KPIs

Reliable internet connection and professional remote-work setup

Ability to work U.S. business hours

Nice to Have

B2B sales or business development experience

Experience with LinkedIn prospecting and cold email

Familiarity with CRM platforms such as HubSpot or Salesforce

Experience using sales prospecting or lead-generation tools

Previous experience booking meetings for Account Executives

Experience working in a KPI-driven remote sales environment

What Makes You a Strong Fit

You'll thrive in this role if you:

Are confident starting conversations with cold prospects

Are comfortable making outbound calls consistently

Handle rejection a...